BAE Systems

Engagement where it counts

BAE Systems are at the forefront of defence technology, providing solutions to nations around the world that protect lives and ways of life. But the landscape of global defence is changing - new and different types of threats are proliferating.


BAE Systems needed to make their organization more coherent and more relevant in an ever more uncertain future.


As their trusted, long-term partner, we support BAE Systems across many of their key brand challenges - unifying their corporate brand narrative, refreshing their global brand values, and delivering a unique global brand campaign ‘Where it Counts.’


More to come very soon.

© 2019 SD&A Limited.

Registered in England no. 10460776






59 Charlotte Street  W1T 4PE



© 2019 SD&A Limited.

Registered in England No. 10460776

26 Bedford Square WC1B 3HP

+44 20 3405 3126