Elevating Bentley's customer experience
As one of the most luxurious automotive marques in the world, with a rich heritage and exceptional craftsmanship in every detail, Bentley caters to the discerning and the few. The challenge was how to attract new segments in the global market of ultra-high net worth individuals.
We built on an insight that these new segments weren’t interested in cars specifically, but more generally in luxury and in its hallmarks, such as exquisite detailing, craftsmanship and beautiful design and materials. We helped Bentley shift their focus away from the crowded automobile market and position themselves among global luxury brands such Louis Vuitton, Rolex and Chanel.
We transformed two of their most important experiential touchpoints – their showroom and their motor show stands. Each provided a fantastic opportunity to declare a new and immersive Bentley brand experience.