Building more fun and creativity into the LEGO brand
Lego is perhaps the most successful toy company in the world, and with the extension of its popular franchises, the humble brick has found its way into just about every household and populated several major Hollywood blockbusters and been decorated with endless variations of worlds.
But at the root of this success is the humble brick. The brick that can be virtually anything. As part of our ongoing relationship with Lego, we are helping them tap into their immense potential, finding new directions for the next generation of the brand.
Billund with the
global packaging team