Merck

Finding Merck's tech edge

As pioneers in science and technology for the past 350 years, Merck have been pushing the boundaries since the age of enlightenment. From breakthrough medical research to the invention of innovative materials that improve the display on your computer, smart phone or flat screen television, their vast portfolio affects our lives in so many interesting ways.

 

Yet, as a brand, they lacked the ability to tell their future story in a way that was both compelling to the next generation of STEM talent and credible to the wider tech community. Understanding the role that technology is set to play in the pharma, life sciences and even patient care of tomorrow, we helped them embrace that future in their strategic brand positioning and visual identity.

 

The result? From barely noticeable, Merck are now the recognised brand leader in their field.

© 2019 SD&A Limited.

Registered in England no. 10460776

Home

Us

Clients

News

Contact

59 Charlotte Street  W1T 4PE

 

 

Finding Merck's tech edge

As pioneers in science and technology for the past 350 years, Merck have been pushing the boundaries since the age of enlightenment. From breakthrough medical research to the invention of innovative materials that improve the display on your computer, smart phone or flat screen television, their vast portfolio affects our lives in so many interesting ways.

 

Yet, as a brand, they lacked the ability to tell their future story in a way that was both compelling to the next generation of STEM talent and credible to the wider tech community. Understanding the role that technology is set to play in the pharma, life sciences and even patient care of tomorrow, we helped them embrace that future in their strategic brand positioning and visual identity.

 

The result? From barely noticeable, Merck are now the recognised brand leader in their field.

© 2019 SD&A Limited.

Registered in England No. 10460776

26 Bedford Square WC1B 3HP

+44 20 3405 3126