Fly Egypt

Fly Egypt provides both carrier flights to international package holiday providers and low-cost travel for Egyptians across the region. Our challenge was to develop a brand that could speak to both segments, whilst reflecting the airline’s ambition to modernise air travel through intelligent technology and a focus on service.

Through the positioning line ‘Brighter Travel’ we developed a brand identity that referenced the historic elements sought after by tourists, but in a fresh, modern way. We curated the brand experience across the airline’s key touchpoints – airplane livery, inflight experience, destination marketing.