Breathing new life into a vital foundation
World Wildlife Fund
In recent years, our planet has been threatened by numerous ecological challenges. The need to preserve the natural systems that we depend on has never been greater. The fact is, the issues facing our planet the when WWF first began its earnest mission in 1961, simply aren’t comparable to today’s crisis, and so they needed to evolve their brand to stand out among the sea of charities competing for our goodwill.
We helped WWF create a more focused brand architecture in their key source markets and facilitated local brand positioning adaptation. By attracting ‘buy-in’ from top management, we helped breathe new life into the organization, ensuring the future of the foundation and our planet.