For those who truly love
Zurich are a Swiss based premium insurance company, who compete on a global stage. As such, they needed a unified brand that was instantly recognizable across its many markets.
We developed the brand positioning, Intelligent Protection, based on their unique and historic approach to forward thinking, as well as a fundamental insight into the emotional drive of their customers. For them, insurance isn’t just about anticipating risk, they do it for the things they love.
From there a global campaign was born - For those who truly love. We supported the campaign with a fresh look, including the creation of imagery and delivered a marked upturn in brand recognition.