Kekst CNC

Kekst CNC is a global strategic communications firm with offices in the world’s key corporate and financial centers. When KEKST and CNC merged to form what is now KEKST CNC, they needed a brand that brought these distinct entities together and highlighted the benefits of the merger.

By consulting with key members across each entity, we discovered that by merging KEKST CNC dramatically increased the quality and diversity of their expertise. The positioning ‘Globally Connected Thinking’ combines their expert local knowledge, now with a greater global perspective and data-driven insights. The identity refresh includes an updated logo for the new name ‘Kekst CNC’, and a photographic style based on aerial views, to suggest their ability to see a wider, global perspective.