RAF 100

At the 100th anniversary of the Royal Air Force, we created a rich storytelling campaign to celebrate a century of service, innovation, and achievement. Our idea was to tell 100 stories for 100 years, every day for 100 days.

It was an extraordinary challenge – to unearth 100 unique, independent stories from the past, present and future and bring them to life in a range of creative formats – from print ads and illustrations to animations, videos, and exhibitions, across multiple channels. All in just 9 months. The campaign acted as a reminder of the RAF’s proud heritage, stirring pride national pride and helping to reach the audiences that will enable the next 100 years of service.