The last two decades has seen a significant shift in the global ultra-high net worth segment. We discovered that Bentley’s customers today are more interested in luxury experiences, than the speed or performance of their cars.
A global audit of automotive retail experiences showed that no matter where you are on the price spectrum, all were broadly the same. Learning instead from other luxury brands like Louis Vuitton and Rolex, we moved Bentley’s branded environments away from the generic automobile experience, recreating their showrooms and motor show stands for the modern luxury customer.
“The new retail experience helps us redefine British luxury for the modern age ”