The big Debate

For the launch of their new company behaviours, BAE Systems needed to ensure people were ready to accept change.

We created The Big Debate, a platform to activate honest conversations about their culture – both good and bad. The idea involved staging a debate arena, where colleagues were read a series of statements related to key cultural issues, and asked to choose their stance – YES or NO – by moving to either side of a central line. Colleagues were then asked to explain their choice to the opposing side and discuss the response. The result was a series of engaging films that were shared globally, encouraging people from around the many businesses to join the debate.