FalconWorks®

Rapid developments in the use of digital and autonomous technologies, means that the future battlespace will look vastly different from today. To help their customers stay ahead of evolving threats, BAE Systems created a new R&D department that focused entirely on experimental, early lifecycle innovation.

We named it FalconWorks – a symbolic representation of speed, agility and discovery. We developed the positioning ‘Accelerating Possibilities’ and platform ‘What comes after next?’ as a way to frame their stories in the realm of imagination and wonder. The falcon logo acts as an extension to the corporate brand identity, signalling the investment BAE Systems make into helping their customers safeguard the future.