After 350 years of pioneering healthcare, Merck needed a brand that represented the future of their business. Repositioning as Vibrant Science and Technology allowed Merck to demonstrate their focus on technology in the discovery, development and delivery of medicine and life science solutions.

Inspired by the intricate patterns seen under a microscope, the brand identity is a bright and bold departure from an industry that typically looks dull and formal. It helped them to stand out as recognised leaders in the advancement of science.

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